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Hello, I'm Tushar. A marketer with a wider view.

I've worked across e-commerce, agency accounts, and customer operations. That range shapes how I approach paid media and the wider customer journey.

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Across the marketing journey

From understanding the audience to improving what happens after the click.

My experience covers the message, the media, and what happens after the click.

Audience and message

Understanding the business, the audience, and what gives the offer relevance.

Campaigns and acquisition

Connecting channel choices, creative testing, budgets, and day-to-day optimization.

Experience and conversion

Working across landing pages, lead quality, purchase journeys, and follow-up.

Learning and decisions

Bringing customer response and performance into the next marketing decision.

4+ years
Growth and performance work
35+ businesses
Across B2B and B2C
INR 25 cr+
Media investment managed

My journey

Where I work today, and the experience behind it.

My current work combines paid media, account ownership, and stakeholder coordination. Earlier roles built the range behind it.

  1. ARM Worldwide

    Assistant Manager - Paid Media

    Nov 2025 - Present

    My current role combines paid media strategy, account ownership, and cross-team coordination.

    • Shape media plans and campaign priorities around the account's business goals.
    • Coordinate client stakeholders and internal teams to keep delivery aligned.
    • Turn campaign performance into optimization priorities and clear next steps.

  2. SimplePlan Media

    Senior Marketing Executive

    Oct 2023 - Nov 2025

    Agency work broadened my experience across different business models and customer journeys.

    • Worked across 30+ B2B and B2C accounts.
    • Connected paid media, SEO, and landing pages.
    • Coordinated client conversations and team delivery.

  3. Ragavi

    Marketing Project Coordinator

    Jul 2023 - Oct 2023

    E-commerce brought acquisition and the purchase journey into the same picture.

    • Managed acquisition across Snapchat, Meta, and Google.
    • Worked on ROAS and average order value through purchase-journey improvements.

  4. Epic Businesses

    Associate Data Analyst

    Apr 2023 - Jul 2023

    My early work connected data with day-to-day customer operations.

    • Worked on Shopify and logistics processes.
    • Built WhatsApp workflows to improve customer follow-up.

Education

Education that shapes how I think.

My background in computer science and data analytics helps me approach marketing with both curiosity and structure.

  • Look for patterns in data before drawing conclusions.
  • Connect analytical thinking with creative and commercial questions.
  • Test assumptions and use evidence to improve marketing decisions.

My approach

Understand the problem. Bring people together. Stay close to the work.

I like knowing what we're trying to change, what each person needs to move the work forward, and what we'll learn from the result.

Set a useful priority

Understand the business objective and decide which problem deserves attention first.

Connect the people and the work

Give clients, channel specialists, creative teams, and other stakeholders a shared direction.

Follow through

Stay involved in campaigns, pages, tests, and reviews, then turn the findings into clear next steps.

Tools I work with

The platforms behind the work.

Across paid media, customer relationships, measurement, and AI-assisted workflows.

  • Meta Ads

    Paid acquisition

  • Google Ads

    Search and demand

  • TikTok Ads

    Paid social

  • HubSpot

    CRM and follow-up

  • Claude Code

    AI-assisted workflows

  • GA4

    Measurement

  • Google Tag Manager

    Tracking

  • Shopify

    E-commerce

  • LinkedIn Ads

    B2B demand

  • ChatGPT Ads

    Paid advertising

  • AI Automation

    Workflow automation

  • WhatsApp Marketing

    Customer follow-up

Selected work

How that experience shows up in practice.

These projects bring the story into context: the business problem, the work I contributed, and what changed.

D2C / Full-Funnel Growth

Building a Modern D2C Ethnic Wear Brand

A seasonal fashion business needed a repeatable digital growth system. I connected positioning, commerce, creators, acquisition, retention, and operations around one customer journey, helping the launch reach 2M+ social views and reduce returns by 40%.

Paid Media / E-commerce

Health-Tech E-commerce Funnel & ROAS Improvement

A niche product was being pushed toward purchase before customers understood it. I reshaped the education journey, audience strategy, and campaign structure, contributing to ROAS above 5 and a 40% reduction in CAC.

B2B / Demand Generation

B2B Robotics Demand Generation & Search Growth

A specialist B2B category needed demand creation and capture to work together. I connected search, content, product pages, and paid channels, helping generate 500+ qualified leads and 340% organic traffic growth.

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